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American Express claims it is breaking new ground with a program that lets cardmembers use their points to pay for cab rides in New York City. The program, which included retrofitting VeriFone-designed Taxi TVs in 7,000 cabs, converts to 1 cent per point, meaning you need 1,000 points for a $10 cab fare. You earn a point for every dollar spent. Leslie Berland, SVP, digital partnerships and development at American Express, says the company is offering something unprecedented: A way to redeem poin...
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